东莞市爱玛数控科技有限公司 · 创始人 / 董事长 / 首席执行官Founder · Chairman · CEO, Emma CNC
Founder · Chairman · CEO, Emma CNCEmma CNC · Intelligent cutting systems
王国权WANG GUOQUAN
WANG GUOQUAN.FOUNDER OF EMMA CNC.
过去 二十多年，把一件小事，做到 全球第一For 20+ years,he turned one small thing into Global No. 1
「选择好要坚持的方向，其他的就交给时间。」"Choose the direction worth holding on to, then leave the rest to time."— Wang Guoquan · 腾讯新闻 · 2024-04-03 ↗Tencent News · 2024-04-03 ↗
从一座废旧粮仓， 到全球三连冠。From an old granary to three global titles.2002 → 2027
Portrait · 2025 · 广州Portrait · 2025 · Guangzhou
- 2002废旧粮仓起步Started in an old granary
- 2018全球首家 AI 视觉First AI vision cutting system
- 2022产量全球第一Global No. 1 by output
- 2027营收目标第一Target: No. 1 by revenue
中高端智能裁切机Mid-to-high-end intelligent cutting machines
全球出货量 三连冠 · 2022–2024Global shipments champion · 2022-2024
国家与地区Countries and regions
60% 营收来自海外60% of revenue from overseas markets
Apple · Tesla · Nike · AdidasApple · Tesla · Nike · Adidas
世界 500 强采购同款Trusted by Fortune Global 500 supply chains
深圳新闻网在「橙色工厂」里把他的二十多年浓缩成三个工序： 理想 / 蛰伏 / 洞察。 一个人能把一件事做这么久，靠的不是冲动。Shenzhen News compressed his two-decade journey inside the orange factory into three stages: ideal, endurance, and insight. Staying with one thing for this long takes more than impulse.
↳ 出处：↳ Source: 深圳新闻网《专精特新看中国》2023-09-23 ↗Shenzhen News · Specialized Enterprises in China · 2023-09-23 ↗
理想Ideal
Ideal · 2000
在意大利，他做出了一个决定In Italy, he made a decision
他第一次出国，看见一台能算料、能排版的电脑皮革切割机。那一刻，他决定了后来二十多年只做一件事。On his first trip abroad, he saw a computerized leather cutting machine that could calculate material usage and lay out patterns. In that moment, he chose the one thing he would pursue for the next two decades.
蛰伏Endure
Endure · 2002 – 2016
十四年「ICU 抢救」Fourteen years of survival mode
与大哥在废旧粮仓里注册爱玛。最艰难那年账上只剩 2 万元，兄弟俩卖掉了房子救公司。「现在不想再把房子买回来。」He registered Emma with his elder brother in an abandoned granary. In the hardest year, only RMB 20,000 was left in the account; the brothers sold their homes to keep the company alive.
洞察Insight
Insight · 2018 →
把 AI 视觉，装进了裁切机Putting AI vision inside the cutter
没人做过的事，他第一个做。一年里 1/3 时间扎在客户工厂。从 2022 起，连续三年全球第一。He moved first on something no one had done before. Spending a third of each year in customer factories, Emma became Global No. 1 for three consecutive years starting in 2022.
- 2000
在意大利，第一次看见电脑皮革切割机In Italy, he first saw a computerized leather cutting machine
AwakeningAwakening"那一刻，我做出了未来二十多年的决定。""In that moment, I made the decision that shaped the next twenty-plus years."
- 2002
与大哥在废旧粮仓里创立爱玛数控Founded Emma CNC with his elder brother in an abandoned granary
FoundedFounded东莞高埗一座废旧粮仓。从电脑鞋楦机起步，慢慢攒钱。They began in an old granary in Gaobu, Dongguan, building from computerized shoe-last machines and saving step by step.
- 2016
战略大聚焦——专注运动鞋智能裁切A strategic refocus on intelligent cutting for athletic footwear
RefocusRefocus14 年「ICU 抢救」后的转折点，公司由此走出至暗时刻。After fourteen years of survival pressure, this became the turning point that moved the company out of its darkest period.
- 2018
全球首家把 AI 视觉装进裁切机The first to put AI vision into a cutting machine
AI 视觉AI Vision从「机器」迈入「视觉 + 裁切」新阶段。The category moved from machinery into a new stage of vision plus cutting.
- 2022
5 万美元以上智能裁切机产量全球第一；20 周年交旗接棒Global No. 1 in output for intelligent cutting machines above USD 50,000; leadership handoff at the 20th anniversary
全球第一Global No. 1隐形冠军坐实，组织传承同步推进。进入苹果、特斯拉供应链。The hidden champion became visible, while organizational succession moved forward. Emma entered Apple and Tesla supply chains.
- 2027
目标：智能裁切赛道全球营收第一Goal: global revenue leader in intelligent cutting
GoalGoal公开喊出的下一个里程碑。The next publicly stated milestone.
↳ 6 pivots · 2000 — 2027 · always shipping
它能看，能算，能裁It sees, calculates, and cuts
「爱视」负责视觉识别，「爱扫」负责样片复刻；配合 6 大成熟方案——全球唯一同时拥有的智能裁切系统。Emma Vision handles visual recognition, while Emma Scan recreates sample pieces. Together with six mature solutions, it forms a uniquely complete intelligent cutting system.
Apple · Tesla · Nike · Adidas 同款采购。Adopted in supply chains serving Apple, Tesla, Nike, and Adidas.
- 01
长期主义Long-termism
二十多年，只做智能裁切一件事。For more than twenty years, he has focused on one thing: intelligent cutting.
"做制造，不要用传统制造业的思维。""Do not approach manufacturing with old manufacturing thinking."
- 02
市场细分Market focus
不做百亿千亿，只做十几亿的细分赛道，Instead of chasing hundred-billion markets, he chose a focused niche worth over a billion.
做"小而美"的世界冠军。Become a small but excellent world champion.
- 03
深度聚焦Deep focus
2016 年战略大聚焦——专注运动鞋智能裁切。In 2016, the strategy narrowed around intelligent cutting for athletic footwear.
公司由此走出至暗时刻。That decision moved the company out of its darkest period.
- 04
客户主义Customer closeness
一年里 1/3 时间扎在客户工厂。He spends one third of each year inside customer factories.
"我们竞争的优势不在价格，而在于比对手更懂客户。""Our competitive edge is not price. It is understanding customers better than our rivals."
- 05
反诱惑Resisting distraction
"创业最大的挑战不是长期主义，"The greatest challenge in entrepreneurship is not long-termism,
而是怎么抵抗机会的诱惑。"but how to resist the temptation of opportunities."
「选择好要坚持的方向，其他的就交给时间。Choose the direction worth holding on to, then leave the rest to time.」
腾讯新闻 · 2024-04-03Tencent News · 2024-04-03「从看见第一眼，到领跑全世界，我用了 22 年。From the first glimpse to leading the world, it took me 22 years.」
羊城晚报 · 2024-04-06Yangcheng Evening News · 2024-04-06「我们竞争的优势不在价格，而在于比对手更懂客户。Our advantage is not price. It is understanding customers better than our rivals.」
腾讯新闻 · 2024-04-03Tencent News · 2024-04-03「创业最大的挑战不是长期主义，而是怎么去抵抗机会的诱惑。The greatest challenge in entrepreneurship is not long-termism, but resisting the temptation of opportunities.」
深圳新闻网 · 2023-09-23Shenzhen News · 2023-09-23
让中国精度，走进 40+ 国家Bringing Chinese precisionto 40+ countries
覆盖鞋类、皮具、汽车内饰、软体家具、运动用品等 10+ 行业。60% 营收来自海外，中高端智能裁切机出货量三连冠。Emma serves 10+ industries, including footwear, leather goods, automotive interiors, upholstered furniture, and sports products. Overseas markets contribute 60% of revenue, and the company has led global shipments for three consecutive years.
国家CountriesMarkets
海外营收Overseas revenueOverseas
行业IndustriesIndustries
↳ Apple · Tesla · Nike · Adidas 同款采购↳ Adopted in Apple · Tesla · Nike · Adidas supply chains
- 国家级National2022
专精特新「重点小巨人」Specialized and Sophisticated Key Little Giant
颁授 / 工信部Issued by / MIIT
- 国家级National2023
制造业单项冠军 · 示范企业Manufacturing Single Champion · Demonstration Enterprise
颁授 / 工信部 · 广东省Issued by / MIIT · Guangdong Province
- 行业级Industry2025
中国轻工业装备制造 五十强Top 50 China Light Industry Equipment Manufacturers
颁授 / 中国轻工业联合会Issued by / China National Light Industry Council
Also recognized · 其他认证Also recognized
- ●
专精特新「小巨人」Specialized and Sophisticated Little Giant
工信部 · 2020MIIT · 2020
- ●
高新技术企业High-tech Enterprise
广东省Guangdong Province
- ●
广东省中小企业发展促进会 理事Council Member, Guangdong SME Development Promotion Association
广东省Guangdong Province
- 2025-04-25广州日报 · D5 版Guangzhou Daily · D5↗
加快推动产业提质升级 全力构建现代化产业体系Accelerating industrial upgrading and building a modern industrial system
广东推进现代化产业体系的政策语境下，爱玛数控作为东莞代表性专精特新企业被引为案例。In Guangdong's push to build a modern industrial system, Emma CNC was cited as a representative specialized enterprise from Dongguan.
- 2025-02-27东莞市人民政府Dongguan Municipal Government↗
爱玛数控：铆足干劲赶订单 奋力冲刺"开门红"Emma CNC ramps up production to fulfill orders and start the year strong
继 2024 年高增长之后，2025 春节后立即满产——市场需求的官方确认。After strong growth in 2024, production resumed at full capacity after Spring Festival 2025, an official signal of market demand.
- 2024-04-06羊城晚报 · 头版Yangcheng Evening News · Front Page↗
从进入赛道到领跑世界，用了 22 年From entering the race to leading the world, it took 22 years
羊城晚报头版长篇报道，第一次系统讲清楚 22 年从看见到领跑的路径。A front-page feature that systematically traced the 22-year path from first encounter to global leadership.
- 2024-04-03腾讯新闻《我是中小微》Tencent News · I Am an SME↗
要营收增长还是利润增长？东莞这家"单项冠军"的选择Revenue growth or profit growth? The choice of a Dongguan single champion
首提"前媒体人"、"2027 全球第一"。腾讯新闻新核心专访。A core Tencent News interview that highlighted his media background and the 2027 Global No. 1 target.
- 2023-09-23深圳新闻网 · 专精特新看中国Shenzhen News · Specialized Enterprises in China↗
走访爱玛数控：理想、蛰伏与洞察的盛大冒险Visiting Emma CNC: a grand adventure of ideal, endurance, and insight
"橙色工厂"和"理想-蛰伏-洞察"三工序原话的出处。The source for the "orange factory" narrative and the three-stage framing of ideal, endurance, and insight.
承受冠军挑战，做冠军该做的事承受冠军的挑战，做冠军必须做的事Bear What a Champion Bears;Do What a Champion Does
Bear what a champion bears; do what a champion does.The 2027 goal is not a finish line. It is the next quiet beginning.
2027
智能裁切赛道 · 全球营收第一Intelligent cutting · Global No. 1 by revenue
— Wang Guoquan · Tencent News · 2024-04-03 ↗
他从 2002 年说要做世界第一， 用了二十多年走到全球三连冠； 2027 不是终点，是下一段沉默的起点。He started saying he would become world No. 1 in 2002. More than twenty years later, he reached three consecutive global shipment titles. 2027 is not the end, but the beginning of the next quiet climb.
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